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The Samsung Galaxy Z Flip3 Pokemon Edition sold out in South Korea within minutes of its introduction, continuing the company’s recent runaway success with the Pokemon sticker-brand combination in the country.
The limited-edition sold out in less than five minutes after it went on sale at midnight on Monday. The cost was $1,025, which was somewhat higher than the original Galaxy Z Flip3.
On Tuesday, a Samsung spokeswoman said the company couldn’t disclose the actual sales figure or future intentions for the Pokemon edition.
According to the Yonhap news agency, Samsung has still to decide whether or not to release the special edition in other markets.
Pikachu Keychain, Pokemon Palette, Monster Ball 3D Grip Talk and five Pokemon stickers are included in the special edition of Samsung’s popular foldable phone, which responds to the latest consumer craze and taps into South Koreans’ childhood nostalgia.
Samsung, the world’s largest mobile phone manufacturer, has partnered with well-known designers and companies in an effort to reach out to more fashion-conscious young people and build an ecosystem of accessories and limited-edition mobile items.
The Galaxy Watch4 Classic Thom Browne Edition was released in September in collaboration with American design house Thom Browne, which is noted for its characteristic stripe.
The limited-edition Galaxy Watch4 and Galaxy Buds2 wireless earphones, created in conjunction with Maison Kitsune, a French-Japanese electronic music label-fashion brand, were released the next month.
In 2015, it collaborated with Marvel to release the Galaxy G6 edge Iron Man Edition. To commemorate the third anniversary of the hit mobile game Injustice: Gods Among Us, Samsung teamed up with Warner Bros. Interactive Entertainment and DC Entertainment to release the Galaxy S7 edge Injustice Edition in 2016.
The Pokemon obsession has just been reignited in South Korea, as food and dining business SPC Samlip reintroduced Pokemon brands, prompting Pokemon fans to queue in front of convenience stores for hours. supermarkets to obtain the stickers, which portray popular characters from the Japanese animation and video games, hidden within the brand
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