- The new product range will include a body wash, serum and body cream specially formulated for Indian Skin.
- The launch marks a new step for Deconstruct as they move into the skincare category.
National, 9th August 2022: Deconstruct, a Bengaluru-based start-up skincare brand, backed by science and unique formulations for result-oriented application, announces its foray into the body care segment, further expanding its skincare portfolio. The new gender-neutral body care range consists of a serum, body cream and body wash. Each of these products has been developed to target specific skincare concerns and will soon be available on www.thedeconstruct.in, as well as major e-commerce platforms such as Nykaa, Amazon, Flipkart, Purple, Foxy and Sublime.
The newly launched serum, known as the ‘Brightening Body Serum’, is a formulation designed to nourish the body with three unique actives, which work seamlessly to reduce dark patches on elbows, knees, neck and underarms. The ‘Smoothing Body Cream is a daily nourishing cream aimed to deeply moisturise and nourishing the skin. The body cream is infused with Dioic Acid, AHA and Cocoa Butter, designed to target dark patches, pigmented and uneven skin tones and promotes collagen production in the skin. The ‘Exfoliating Body Wash is a daily body wash designed to exfoliate and smoothen the skin texture and is specifically designed to target stubborn body acne. The three products under the body care segment will be available at a price ranging from Rs 499 to Rs 799, depending on the formulation.
Deconstruct has firmly believed in the concept of information-based skincare, where the brand encourages its customers to research the ingredients and activities being used in their products before they make their purchase. The new body care range will expand on the current formulations that Deconstruct uses, and will also include a number of new actives such as Mandelic Acid and Cystine Complex. Deconstruct’s body cream is also one of the few products in the country that offer Dioic Acid, which helps promote an even skin tone and helps regulate melanin.
The enterprise focuses on offering highly researched and well-formulated products designed for the face, which has been very well received by users, indicating its success and potential, prompting the brand to utilise similar actives, to be used on other parts of the body. Through the new body care range, Deconstruct is poised to provide users with a holistic solution that takes care of their face and body, all while delivering proven results and taking care of specific skincare concerns.
Speaking about the launch of the new product range, Malini Adapureddy, Founder, Deconstruct stated, “We realised there was a significant market gap for products that deliver scientifically proven results, specifically in the body care category. Our line of skincare products for the face has been well received by a large audience across the country, and we believe we can widen this result-oriented and proven solution to include the whole body and hence forayed into the body care segment. Through this new range, we aim to help our customers achieve healthier and well-nourished skin while expanding our customer base by 3x over the next one year..”
About Deconstruct
With the motto of ‘Information over Impulse’, Deconstruct is a brand that aims to deliver well-researched and high-quality skincare products to the consumer, while simultaneously educating consumers on what is good for their skin. The brand was founded by Malini Adapureddy, an engineer from IIT Kharagpur, who after spending years being exposed to deluding marketing tactics, decided it was time to launch a skincare brand that showcased efficacious results. Deconstruct sets itself apart by offering skincare products with unique formulations and actives, that are backed by science and designed to target specific skincare concerns. Since its inception, Deconstruct has received over $400K in funding from key investors such as Beenext, Binny Bansal, Abhishek Goyal, and Hari TN and plans to foray further into multiple other skincare categories in the future.
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