Adani and ICICI Bank Revolutionize Travel with New Credit Cards
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Adani and ICICI Bank Launch India’s First Credit Cards with Airport Benefits
Adani One and ICICI Bank introduced a groundbreaking financial product to the Indian market. Collaborating with Visa, they launched India’s first co-branded credit cards that come with exclusive airport-linked benefits. These cards, available in two variants – the Adani One ICICI Bank Signature Credit Card and the Adani One ICICI Bank Platinum Credit Card – are designed to offer a comprehensive rewards program and an array of lifestyle-enhancing benefits.
Comprehensive Rewards Program
The newly launched credit cards aim to provide substantial rewards to cardholders. Users can earn up to 7% Adani Reward Points on purchases made across the Adani Group’s extensive consumer ecosystem. This includes transactions on the Adani One app, where customers can book flights, hotels, trains, buses, and cabs; Adani-managed airports; Adani CNG pumps; Adani Electricity bill payments; and Trainman, an online train booking platform. One of the most attractive features of these cards is that the rewards are uncapped, allowing users to accumulate points without any restrictions.
Enhancing Travel and Airport Experiences
The Adani One ICICI Bank credit cards come with a plethora of benefits aimed at improving the cardholder’s travel and airport experiences. Cardholders can enjoy welcome benefits like free air tickets and premium airport privileges. These include access to premium lounges, the Pranaam Meet & Greet Service, porter and valet services, and premium car parking. Additionally, cardholders can avail discounts on shopping at duty-free outlets and on food and beverages at airports. Other lifestyle benefits include free movie tickets and Adani Reward Points on groceries, utilities, and international spends.
Adani Group’s Foray into Financial Services
This strategic partnership marks Adani Group’s first venture into the financial sector. Known for its excellence and innovation in various industries, the Adani Group aims to redefine consumer finance in India through this collaboration. By partnering with ICICI Bank and Visa, Adani One seeks to provide customers with an enhanced and seamless payment experience while unlocking a world of exclusive privileges. The launch of these credit cards is a significant step towards empowering individuals and ensuring they have access to the financial tools and resources needed to thrive in today’s dynamic economy.
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Statements from Key Leaders
At the launch event, Mr. Jeet Adani, Director of Adani Group, expressed his excitement about the partnership. He stated, “This unique partnership with ICICI Bank and Visa will set a new benchmark in customer experience and showcase our commitment to innovation and excellence. The Adani One ICICI Bank Credit Cards are a window to a seamless digital ecosystem. By leveraging the Adani One platform, which integrates physical B2C businesses into the digital world, users will experience unparalleled convenience and accessibility.”
Mr. Rakesh Jha, Executive Director of ICICI Bank, emphasized the bank’s customer-centric approach. He said, “We believe that our focus on ‘Customer 360’, backed by our digital products, process improvement, and service delivery enable us to offer holistic solutions to customers in a seamless manner and grow market share across key segments. The launch of the co-branded credit cards, in association with Adani One and Visa, is in line with this philosophy. Through this launch, we intend to offer our customers rewards and benefits across the Adani Group’s consumer ecosystem and strengthen the Bank’s credit card portfolio.”
Mr. Sandeep Ghosh, Group Country Manager of Visa India and South Asia, congratulated the Adani Group and ICICI Bank on their collaboration. He remarked, “At Visa, we are delighted to partner with the Adani Group and ICICI Bank to bring these exciting co-branded credit cards to life, leveraging Visa’s trusted network and worldwide acceptance. These cards empower the globetrotting cardholders with an elite travel and shopping experience, both online and offline, elevating their convenience and travel experience. We look forward to continuing enabling many more such offerings in the future.”
Unmatched Airport Benefits
The Adani One ICICI Bank credit cards offer cardholders extensive airport-related benefits. Signature cardholders can access domestic lounges up to 16 times per year and international lounges up to 2 times per year. They also get up to 8 instances of valet and premium car parking and up to 2 instances of the Pranaam Meet & Greet Service. These benefits are designed to make travel more comfortable and convenient for frequent travelers.
Additional Lifestyle Perks
Beyond travel-related perks, the Adani One ICICI Bank credit cards offer several lifestyle benefits. Upon joining, Signature cardholders receive benefits worth ₹9,000, including vouchers for flights, hotels, and holidays. Platinum cardholders enjoy joining benefits worth ₹5,000. Both cards offer a ‘Buy 1, Get 1’ deal on movie tickets, a 1% fuel surcharge waiver, and exclusive access to Rewards ULTRA, the loyalty program of Adani One.
Joining Fees and Application Process
The Adani One ICICI Bank Signature Credit Card has an annual fee of ₹5,000, while the Platinum Credit Card has an annual fee of ₹750. Despite these fees, the substantial rewards and benefits make these cards an attractive option for consumers. Interested individuals can apply for the cards online at www.adanione.com.
Impact on Consumer Finance
This collaboration between Adani One, ICICI Bank, and Visa represents a significant step forward in the Indian financial landscape. It demonstrates how strategic partnerships can create innovative financial products that meet the evolving needs of consumers. By combining Adani’s extensive consumer base, ICICI Bank’s robust banking infrastructure, and Visa’s global network, these co-branded credit cards are set to offer a unique and valuable proposition to Indian consumers.
The launch of the Adani One ICICI Bank credit cards marks an exciting development in the Indian financial sector. With their extensive rewards program, airport-linked benefits, and lifestyle perks, these cards are poised to attract a wide range of consumers. The strategic partnership between Adani Group, ICICI Bank, and Visa not only enhances the financial offerings available to consumers but also sets a new standard for innovation and excellence in consumer finance. As this collaboration unfolds, it promises to empower individuals with the financial tools and resources needed to navigate today’s dynamic economy, offering them unparalleled convenience and accessibility in their financial transactions.
By bringing together the strengths of Adani’s consumer ecosystem, ICICI Bank’s customer-centric approach, and Visa’s global acceptance, the Adani One ICICI Bank credit cards are more than just a payment tool – they are a gateway to a world of exclusive privileges and financial empowerment.
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