Ahmedabad Welcomes Rasna Buzz: A Mocktail Revolution
Newzdaddy Business Updates
Synopsis of the Article
- Rasna Buzz Launch: Rasna, a well-known beverage brand in India, opened its first mocktail bar, Rasna Buzz, in Ahmedabad on January 23, 2025.
- Location: The bar is situated at Shanvi Nirman, Bopal, Ahmedabad.
- Partnership: Rasna has partnered with Franchise India to expand its mocktail bar concept across India.
- Mission: The aim is to introduce unique Indian flavours into mocktails and create a vibrant experience for families and young adults.
- Future Plans: Rasna Buzz plans to open 500 outlets across India within the next five years, starting with expansions to Surat and other cities in Gujarat.
- Menu Offerings: The menu features signature mocktails like Kala Khatta Buzz and Minty Jeera Lemonade, alongside snacks such as idli and burgers.
- Vision: Piruz Khambatta, Chairman of Rasna, emphasizes blending nostalgia with innovation to attract customers.
- Franchise Enthusiasm: Gaurav Marya from Franchise India expresses excitement about the partnership and its potential for franchise opportunities.
- Local Ownership: The Ahmedabad outlet is owned by entrepreneur Bina Parikh, who is enthusiastic about introducing Rasna Buzz to the city’s vibrant food culture.
The well-known beverage company Rasna has built a new mocktail bar in Ahmedabad called Rasna Buzz. By providing inventive non-alcoholic beverages flavoured with traditional Indian flavours, this innovative endeavour seeks to introduce a novel twist to the beverage industry. The bar, which is situated in Bopal’s Shanvi Nirman, formally opened on January 23, 2025. For more than 35 years, Rasna has been a well-known brand in India, thanks to its fruit drink concentrates that have pleased generations. The firm now aims to reinvent the way people consume drinks outside of their homes with Rasna Buzz. Rasna intends to spread this innovative idea throughout Gujarati cities and beyond by collaborating with Franchise India, its master franchisor. Rasna Buzz has a clear goal: to create a lively space where young adults and families can gather to enjoy delectable mocktails without the use of alcohol. Piruz Khambatta, Chairman and Managing Director of Rasna, stated, “We want to showcase the versatility of Rasna syrups while blending nostalgia with innovation.” He thinks that this new business would establish a niche in the retail beverage market in India. Rasna Buzz’s menu is created to honour India’s diverse culinary traditions. Highlights include signature mocktails like Minty Jeera Lemonade, a cool concoction of mint and cumin, and Kala Khatta Buzz, a tart beverage created from black currant syrup. Along with a variety of appetisers like idli, batata vada, burgers, pasta, momos, and French fries, patrons may also enjoy milkshakes, sundaes, and soda-based beverages. The owner of the Ahmedabad location, Bina Parikh, said she was thrilled to introduce this cutting-edge experience to the city. According to her, “Rasna resonates with every Indian,” “Ahmedabad has a vibrant food culture, and I am confident that Rasna Buzz will become a favourite destination for families and food lovers.“Franchise India’s Gaurav Marya reiterated this opinion. According to him, Rasna Buzz is a beverage industry game-changer that blends a reputable history with cutting-edge franchising know-how. In addition to offering clients cool drinks, the goal is to provide doors for business owners wishing to make investments in this expanding industry. Rasna has big intentions of expanding in the future. Within five years, the business wants to open 500 locations throughout India. It is anticipated that this expansion will bring in a substantial amount of money while capitalising on the growing trend of young Indians looking for tasty non-alcoholic dining options. Rasna Buzz is positioned to have a big influence on India’s beverage market because of its distinctive products and dedication to excellence. This brand-new mocktail bar guarantees something unique for everyone, whether searching for a classic flavour or a cutting-edge drink experience.
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