Ather Energy Introduces Family-Friendly Electric Scooter, Rizta, in Ahmedabad
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Discover Rizta: Ather’s New Electric Scooter for Families
Ather Energy, a leading name in India’s electric scooter industry, hosted its ‘Meet Rizta’ event today in Ahmedabad, introducing its latest innovation – the Rizta family scooter. This event marked a significant milestone for Ather as it showcased Rizta, a scooter designed to cater to the needs of families, along with the advanced Halo helmet. The gathering was filled with excitement as community members and electric vehicle enthusiasts experienced Rizta firsthand and explored Ather’s immersive experience zones.
A New Chapter in Ather’s Journey
Speaking at the event, Tarun Mehta, co-founder of Ather Energy, shared his connection to Ahmedabad and the inspiration behind Rizta. “Growing up in Ahmedabad, I have witnessed the crucial role a scooter plays for families here. It’s a versatile vehicle used by multiple family members for various purposes. When developing Rizta, we focused on safety, comfort, and convenience, making it the perfect fit for the Gujarat market. The initial response has been overwhelmingly positive, and we expect this trend to continue.”
Ather’s Evolution in the Electric Scooter Market
Ather Energy launched its first electric scooter in 2018 and quickly gained recognition for its performance scooters, including the popular 450X and 450S models. The introduction of Rizta marks Ather’s entry into the family segment, broadening its reach. The company has established 20 Experience Centres (ECs) across Gujarat and over 215 ECs nationwide, solidifying its presence in the Indian market. Ather also boasts one of India’s largest electric two-wheeler fast charging networks, with over 100 fast charging stations in Gujarat and more than 2000 across the country.
Rizta: Designed for Families
Rizta comes in two models with three variants: Rizta S and Rizta Z, both featuring a 2.9 kWh battery, and the top-end model, Rizta Z, with a 3.7 kWh battery. The 2.9 kWh variants offer a predicted IDC range of 123 km, while the 3.7 kWh variant provides an impressive 159 km range. Rizta S is available in three monotone colors, and Rizta Z comes in seven colors, including three monotone and four dual-tone options.
Comfort, Convenience, and Safety
Designed with families in mind, Rizta prioritizes comfort, convenience, and safety. It boasts one of the largest and most comfortable seats on the market, with a storage capacity of 56 liters, including a 34-liter underseat space and an optional 22-liter Frunk accessory. The large floorboard offers ample leg space for the rider, enhancing comfort during rides.
Advanced Safety Features
Safety is a key focus for Rizta. Ather introduced SkidControl™, a proprietary traction control system that manages motor torque to prevent loss of traction on low friction surfaces like gravel, sand, water, or oil. Other safety features include FallSafe™, Emergency Stop Signal (ESS), Tow and Theft Detect, and Ping My Scooter, all integrated into Rizta from Ather’s 450 series.
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Enhanced Riding Experience
All three variants of Rizta come with a top speed of 80 kmph and two riding modes – Zip and SmartEco. They also include ride assist features such as MagicTwist™, AutoHold™, and Reverse Mode. MagicTwist™ allows the rider to control speed by twisting the throttle to accelerate and twisting in reverse to modulate deceleration at all charge levels. AutoHold™ holds the scooter in place on slopes, and Reverse Mode makes it easy to reverse the scooter without manual effort.
Ather Halo Helmet
In addition to Rizta, Ather showcased the Halo helmet, a full-face, top-of-the-line integrated smart helmet. The Halo helmet features premium audio by Harman Kardon, auto Wear Detect technology, wireless charging, and controls for music and calls via the scooter’s handlebar. It also includes Ather ChitChat™, enabling helmet-to-helmet communication between the rider and pillion. The Halo helmet combines a clean, futuristic design with advanced functionality and comes in two color options.
Ather’s Warranty and Charging Solutions
All three variants of Rizta come with Ather’s 5-year optional warranty program, ‘Ather Battery Protect,’ which extends the battery warranty to 5 years/60,000 km. This program not only covers battery failures but also guarantees a minimum of 70% state-of-health for the battery at the end of 5 years.
For home charging, the Rizta S and Rizta Z with a 2.9 kWh battery come with a 350W Ather portable charger. The top-end Rizta Z with a 3.7 kWh battery comes with a 700W new Ather Duo charger, ensuring quick and efficient charging at home.
Pricing and Availability
Bookings and test rides for the Ather Rizta have commenced, with deliveries starting soon. The Ather Rizta S with a 2.9 kWh battery is priced at INR 1,10,051 (ex-showroom Ahmedabad). The Ather Rizta Z with a 2.9 kWh battery is available at INR 1,25,051, and the Rizta with a 3.7 kWh battery is priced at INR 1,45,052 (ex-showroom Ahmedabad).
A Bright Future for Family Scooters
The introduction of Rizta signifies Ather Energy’s commitment to innovation and meeting the diverse needs of Indian families. With its focus on safety, comfort, and convenience, Rizta is poised to become a popular choice for families nationwide. As Ather continues to expand its product range and enhance its customer experience, the future looks bright for electric scooters in India.
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