Celebrating a Century of Tea: Wagh Bakri’s Generational Impact on India
Newzdaddy Business Updates
Synopsis of the Article
- Wagh Bakri Tea Group received the “Generational Legacy Award for Outstanding Contribution to the Indian Economy” from Hurun India.
- The award was presented at the first-ever Hurun India Family Business Awards held on October 24, 2024, in Mumbai.
- Rasesh Desai (Managing Director), Paras Desai (Executive Director), Vidisha Parag Desai, and Priyam Parikh from the Desai family accepted the award on behalf of the Wagh Bakri Tea Group.
- The award was given by Anas Rahman Junaid, Founder of Hurun India, and Dr. Nitin Singh, Managing Director of Barclays Private Clients.
- The recognition celebrates Wagh Bakri Tea Group’s contributions to the Indian economy and the tea industry.
- Wagh Bakri Tea Group has previously received honors from Forbes India for its notable impact.
- The group is expanding quickly across India and internationally, with products sold in over 60 countries.
Wagh Bakri Tea Group Wins Prestigious “Generational Legacy Award”
One of the most beloved tea companies in India, Wagh Bakri Tea Group, has reached a new milestone with the “Generational Legacy Award for Outstanding Contribution to the Indian Economy.” The family’s multigenerational commitment to the tea industry and their economic contributions to India are honoured with this prestigious award, which is given by Hurun India.
The honour was a major feature of the first Hurun India Family Business Awards, a forum created to honour Indian family-run companies that have revolutionised their respective sectors.
A Rich Legacy: The Desai Family and Wagh Bakri Tea
For more than a century, the Desai family has led the Wagh Bakri Tea Group, with each generation contributing to its development and ideals. They have a reputation for always putting quality first and have produced a product that appeals to millions of Indians every day. Narandas Desai established the company in 1892 with the goal of providing premium tea blends at reasonable costs.
The Wagh Bakri Tea Group is now much more than just a tea company; to Indian households, it represents tradition, dependability, and confidence. Current executives that uphold these principles and continue to guide the company’s expansion include Managing Director Rasesh Desai, Executive Director Paras Desai, Directors Vidisha Parag Desai, and Priyam Parikh. This honour was given to them in recognition of the family’s longstanding commitment and accomplishments.
The Ceremony in Mumbai
Prominent business executives and family-run businesses from all around India came together for the award ceremony on October 24, 2024, in Mumbai. The prize was awarded by Dr. Nitin Singh, Managing Director of Barclays Private Clients, and Anas Rahman Junaid, Founder of Hurun India. This recognition demonstrates the group’s dedication to social and economic principles, which have benefited the tea markets in India and around the world.
Making a Mark Internationally
The transformation of Wagh Bakri Tea Group from a neighbourhood tea vendor to a global brand is evidence of its consistent quality and customer loyalty. As a premium tea brand in global marketplaces, the business now exports to more than 60 countries with pride. With flavours that evoke history and quality, the Wagh Bakri brand is widely recognised as real Indian tea in nations including the US, UK, Canada, and Australia.
Recognized by Forbes India
Forbes India has also given the Wagh Bakri Tea Group recognition for its accomplishments. Forbes recognised the company for its impact on the domestic and global tea industries as well as its ethical business practices. The company’s solid market positioning and dedication to the tea business are reflected in these achievements.
A Rapidly Growing Brand in India
Wagh Bakri has a base in India, where it continues to attract new customers and spread into other areas despite its global reach. Customer-centricity, innovative blending, and quality control are the cornerstones of the brand’s success. Wagh Bakri keeps growing its influence in the fiercely competitive Indian tea market by launching new product lines, broadening its distribution network, and preserving a strong online presence.
A Commitment to Social Impact
Beyond its commercial success, Wagh Bakri Tea Group is devoted to social concerns and works to enhance nutrition, health, and education in Indian communities. The brand’s family values and goal of helping the communities that have supported its growth for decades are in line with this social responsibility component.
Looking Forward
The Wagh Bakri Tea Group is poised to reach new heights in the upcoming years thanks to its strong legacy and contemporary business strategy. As a brand, it represents a harmony between innovation and history, continuously adjusting to the needs of the market while maintaining its core principles. In addition to honouring past accomplishments, the “Generational Legacy Award” encourages the Desai family to pursue future expansion with the same fervour and commitment.
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