R&B’s Law Garden Store Redefines Shopping
Newzdaddy Business Updates
In a move that signals both growth and commitment to style, Rare and Basics (R&B), a flourishing fashion brand under the Apparel Group, has recently unveiled its third store in Ahmedabad. Situated in the vibrant Law Garden area, this newest addition marks R&B’s 17th retail store across India. The brand’s CEO, Abhishek Bajpai, expressed enthusiasm about the launch, emphasizing R&B Fashion’s dedication to superior quality and fresh style. With its roots firmly planted in India’s premier shopping hub, Ahmedabad, R&B Fashion is poised to offer an unmatched experience to fashion enthusiasts.
The brainchild of the Apparel Group, R&B Fashion emerged onto the scene in October 2012 with its inaugural store at the Muscat Grand Mall in Oman. Since then, the brand has steadily expanded its footprint across India, with current locations in Kozhikode (Kerala), Kochi, Hyderabad, Bengaluru, Mangalore, Mysore, and now, Ahmedabad. Boasting a remarkable 123 stores spread across seven countries, including India, Oman, UAE, Qatar, Bahrain, Kuwait, and Saudi Arabia, R&B Fashion has become synonymous with trendsetting and diversity.
A Spacious Store for Fashion Enthusiasts
The Law Garden outlet, sprawled across an impressive 11,830 square feet, stands as a testament to R&B Fashion’s reputation for trendsetting. The store is strategically segmented to cater to men, women, and children, ensuring a diverse range of offerings. The interior, adorned with a vibrant and inviting atmosphere, beckons shoppers to explore a curated selection that seamlessly blends international runway hits with versatile everyday fashion. True to R&B’s core values, Law Garden promotes diversity and body positivity by offering styles in various sizes, aiming to cater to the diverse Indian population.
Beyond just clothing, the Law Garden store is a one-stop destination for all things fashion. The expansive space encompasses not only fashion apparel but also footwear, beauty products, toys, and accessories. R&B Fashion’s commitment to being more than just a clothing brand is evident in the diverse array of products available. The brand recognizes the importance of catering to all age groups and tastes, making it a go-to destination for families looking to fulfil their fashion needs in one place.
Diversity and Body Positivity
R&B Fashion is not just about selling clothes; it’s about embracing diversity and promoting body positivity. The brand proudly offers styles that cater to individuals of all shapes and sizes, sending a powerful message that fashion is inclusive and should celebrate every body type. This commitment to diversity is reflected in the Law Garden store’s offerings, making it a welcoming space for everyone.
Apparel Group’s Role and Reach
Rooted in Dubai, United Arab Emirates, the Apparel Group is a global fashion and lifestyle retail conglomerate. With over 2025 retail stores and 80+ brands, the group has made a significant mark in the fashion industry. Operating in the GCC and expanding into markets like India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt, the Apparel Group has positioned itself as a force to be reckoned with. The dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, has played a pivotal role in steering the company’s growth over the last two decades.
The Apparel Group’s global strategy extends beyond its current strongholds. With clear plans to enter emerging markets like Hungary and the Philippines, the group is setting the stage for even more remarkable growth. The omni-channel experience offered by the group is a testament to its commitment to providing a seamless shopping experience across various platforms. Brands under the Apparel Group’s umbrella, including Victoria’s Secret, Aldo, Bath & Body Works, and R&B, have become household names, contributing to the conglomerate’s widespread success.
The Visionary Behind Apparel Group’s Success
At the helm of the Apparel Group’s success is Mrs. Sima Ganwani Ved, the Founder and Chairwoman. Her visionary leadership has propelled the company from strength to strength. Mrs. Ved’s strategic decisions and commitment to innovation have played a crucial role in establishing the Apparel Group as a global leader in the fashion and lifestyle retail sector.
