Maajghar by Sellwin: Where Indian Kitchens Come to Life
Newzdaddy Fashion and Lifestyle Updates
Synopsis of the Article
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Sellwin Traders Ltd. has launched its gourmet retail brand ‘Maajghar’ in Ahmedabad at Sun N Step Club, Memnagar.
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Plans to open 12 more outlets across India under a franchise model within a year.
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The company will invest Rs. 15 crore, aiming for Rs. 23.5 crore in revenue from this expansion.
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Maajghar blends traditional Indian flavors with modern retail concepts, offering rice, pulses, spices, mukhwas, gluten-free foods, Jamun honey, and more.
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Expansion aligns with the Agri Export Policy and APEDA’s Cluster Development Program, promoting ethical sourcing and rural empowerment.
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Exports to six continents, focusing on products like mango pulp (Alphonso, Gir Kesar), sulphur-less jaggery, turmeric, bananas, and vegetables.
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Sellwin holds a 51% stake in SDF Productions Pvt. Ltd., strengthening its supply chain and export capabilities.
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Major export orders received from Ayudhya Global (UAE), Rajesh Global (Germany), and Shing Exim (UAE) totaling over USD 3.5 million.
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Signed an MoU with Secorbit FZCO (UAE) to develop a blockchain-based tokenization platform for assets and securities.
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Sellwin posted a 103% rise in 9MFY25 revenue to Rs. 49.66 crore, and a 3x growth in net profit to Rs. 2.26 crore.
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The company issued bonus shares (1:8 ratio) and approved a stock split to enhance investor value.
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Raised Rs. 13.75 crore via preferential allotment and increased authorized share capital from Rs. 45 crore to Rs. 50 crore.
In a heartfelt move to reconnect people with the taste of home-cooked Indian food, Sellwin Traders Ltd. has launched its new retail brand ‘Maajghar’, right in the heart of Ahmedabad. The store opened at the well-known Sun N Step Club, Satadhar Char Rasta, and it’s not just another shop—it’s a celebration of Indian kitchens.
Memories of home, rich flavours, and warm dinners are evoked by the word Maajghar. Authentic Indian ingredients with a dash of contemporary flair is precisely what this brand seeks to provide. Maajghar is designed to satisfy every foodie, from classic rice and pulses to fashionable gluten-free munchies, spicily prepared papads, tea masalas, mukhwas, and even uncommon treasures like Jamun Honey.
However, this is only the start. For the upcoming year, Sellwin Traders intends to open 12 additional Maajghar stores in various cities. Since the business concept is franchise-based, local business owners can join this tasty adventure as well. The company expects to make Rs. 23.5 crore from these additional stores, thus, it is investing Rs. 15 crore in this plan.
Maajghar is about more than just food; it’s also about farmers. The business guarantees two things by purchasing goods directly from Indian farmers: superior quality for consumers and increased revenue for rural areas. Under the Cluster Development Program, this direct-from-farm model closely collaborates with APEDA (Agricultural and Processed Food Products Export Development Authority) and adheres to the Agri Export Policy.
Globalising Indian agriculture is the aim. In the Middle East, Europe, Africa, the Americas, Australia, and Russia, goods like Nagpur oranges, Ratnagiri Alphonso mangoes, bananas, blackberries, and turmeric are already making their way to markets.
Premium mango varieties, such as Alphonso and Gir Kesar, are given a lot of attention. These mangoes are currently popular all across the world, whether they are eaten raw or processed into pulp. Gir Kesar is renowned for its saffron-like flavour, whereas Alphonso is recognised for its sweet, buttery flavour. These fruits, which are gladly shared with the globe, are grown in Gir Forest and along the Konkan Coast.
In July 2024, Sellwin Traders Ltd. purchased a 51 percent share in SDF Productions Pvt. Ltd. to enable this. They benefit from improved product offers, exports, and supply chains as a result.
And the orders are coming in already. For mango pulp, SDF Productions has significant export agreements:
From Ayudhya Global FZC LLC (UAE), USD 1.16 million
From Rajesh Global GmbH (Germany), USD 1.20 million
Shing Exim General Trading LLC (UAE) provided USD 1.15 million.
It is anticipated that this relationship alone will generate Rs. 30 crore in revenue per year, with strong profit margins of 35–40%.
Sellwin is going into the tech industry as well. The business and Secorbit FZCO (UAE) inked an agreement in December 2024 to create a blockchain-based platform. This system will enable the digital purchase and sale of tokenised representations of physical assets, such as stocks and bonds. The project will cost USD 3 million in total and run for 20 months.
Sellwin’s figures demonstrate robust growth:
Revenue for the 9 months of FY25 was Rs. 49.66 crore, which was 103% more than the previous year.
Nearly three times as much was made in net profit as the year before, at Rs. 2.26 crore.
Additionally, the business
2.48 crore bonus shares were granted in November 2024.
authorised a stock split to lower the price of shares.
raised 13.75 crore rupees through preferential distributions.
Its authorised capital was raised to Rs. 50 crore.
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