Rolls-Royce Redefines Luxury with the Bold New Cullinan Series II in India

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Synopsis in Bullet Points:

• Rolls-Royce debuts the Cullinan Series II in India on 27th September 2024.
• Rolls-Royce Motor Cars Chennai leads the launch of the Cullinan Series II, a new version of the luxury SUV.
• The Black Badge Cullinan Series II, a more performance-focused model, is also available in India.
• The Cullinan Series II responds to new luxury trends and client demands.
• This SUV remains the most requested Rolls-Royce model worldwide, including in India.
• The new Cullinan has cutting-edge technologies, enhanced design, and personalized options through the Bespoke program.
• The car features a V12 engine with excellent off-road capabilities while maintaining the brand’s famous luxury standards.
• Clients can commission Cullinan Series II at Rolls-Royce Motor Cars Chennai and New Delhi.
• Pricing starts at Rs. 10.5 crores for the standard model and Rs. 12.25 crores for the Black Badge variant.
• The first local deliveries will begin in the last quarter of 2024.

Rolls-Royce Introduces the Cullinan Series II in India: A New Era of Luxury and Power

A Response to Changing Luxury Trends

The eagerly anticipated Cullinan Series II was launched by Rolls-Royce in India on September 27, 2024. The newest model of the Cullinan, the Series II, is a significant improvement over its previous iteration, which has long been the top super-luxury SUV in the world. In keeping with the growing demand for the car in the Indian market, Rolls-Royce Motor Cars Chennai hosted the launch.

A Response to Changing Luxury Trends

The Cullinan Series II by Rolls-Royce is more than just a surface improvement. The corporation created it in response to its customers’ changing preferences. The revamp was motivated by a move to a younger and more varied clientele. With the help of the brand-name Bespoke services offered by the company, the Series II incorporates new materials, technologies, and customization options.

Black Badge Cullinan Series II Also Arrives in India

Apart from the normal Cullinan Series II, there is now a Black Badge variation available. This version is designed for people who like their luxury interpreted in a sportier, more energetic way. For those seeking a luxurious SUV with a visceral and strong driving experience, there is the Black Badge Cullinan Series II.

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A Milestone for Rolls-Royce in India

Rolls-Royce has achieved a significant milestone in India with the launch of the Cullinan Series II. Not just domestically but globally, this high-end sport utility vehicle has been highly sought-after. Rolls-Royce Motor Cars Asia-Pacific’s Regional Director, Irene Nikkein, emphasized the significance of the Indian market and noted that Cullinan’s performance has been unparalleled. The car’s versatility and luxury have made it a popular option, appealing to a broad spectrum of customers.

The Legacy of Cullinan

The first ultra-luxury SUV of its sort was the Cullinan, which debuted in 2018. It was made to handle even the most difficult terrains and maintain the renowned Rolls-Royce comfort and smooth ride. Cullinan has established itself as a worldwide hit, and Series II only serves to increase this appeal—whether it’s traversing untamed terrain or gliding through urban streets.

Enhanced Design and Features

Years of customer input and cutting-edge engineering go into the Cullinan Series II. New design features on the upgraded model represent the growing popularity of self-driving cars. Cullinan has emerged as a favourite among Rolls-Royce customers who like to operate their cars themselves. Compared to 70% at the time of the original debut, nearly 90% of Cullinan owners operate their SUVs individually.

Pricing and Availability in India

The Cullinan Series II is available for purchase in India for Rs. 10.5 crores. The Black Badge variant starts at Rs. 12.25 crores, if that’s of interest to you. Both models are available for commission through Rolls-Royce Motor Cars in Chennai or New Delhi, where customers can add custom touches to their cars with Rolls-Royce Bespoke services. By the last quarter of 2024, the first deliveries are anticipated.

Self-Driving and Urban Luxury

A significant shift in Series II is its increasing emphasis on self-driving technology and urban luxury. Numerous Rolls-Royce customers live in big cities, where the SUV’s vertical design lines are a reflection of the skyscrapers that predominate there. To make the Cullinan easily identifiable on the highways day or night, daytime running lights have also been modified.

Interior Features: An Integrated Artisanship and Technology

The Cullinan Series II features modern technology and luxurious interiors. A glass panel that combines real and digital workmanship flawlessly is now a feature of the dashboard. With the option to stream media through rear screens, the backseat passengers benefit from improved connectivity. The car becomes a resonant chamber with the help of an 18-speaker Bespoke Audio system, which produces an immersive sound experience.

Custom Designs Focused on the Client

Being able to create Bespoke designs to suit specific client requirements is one of Rolls-Royce’s most well-liked attributes. An Illuminated Fascia with customizable personal motifs is a feature of the Cullinan Series II. Customers may show their uniqueness and enjoy the best technology and workmanship with this level of personalization.

Prospective Perspective: Rolls-Royce and the Future of High-End SUVs

Building on the heritage of its predecessor, the Cullinan Series II also meets the demands of a new generation of Rolls-Royce patrons. Rolls-Royce is changing its products because more and more customers are drawn to autonomous vehicles and urban luxury. The brand continues to lead in luxury, strength, and innovation with the Cullinan Series II.

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