Last updated on March 31st, 2024 at 04:21 pm
Mumbai, November 16, 2021:Tata AIG General Insurance, one of the leading general insurance companies has unveiled their new campaign “#Trusted Naam, Fantastic Kaam” featuring Bollywood superstar Ranbir Kapoor in a quirky and humorous way. The campaign will be spread across digital, TV, and OTT platforms.
Talking about the campaign, Mr. Parag Ved, President, Consumer Business, Tata AIG General Insurance, said, “Tata AIG General Insurance has undergone a remarkable evolution and has been on an upward growth trajectory. We have been witnessing a transition in our customer interactions and the way we function. Our digital-first approach, product differentiation, and exceptional customer service have helped us build strong connections with our customers. To live up to our trusted name, we carry an added responsibility to stand up to the expectations of our customers”
Tata AIG has been a trusted name in the business and continues to offer amazing service and products. With speed and digitization at its core, Tata AIG perfectly complements the fast-paced life that we live today.
With this campaign, Tata AIG aims to establish a stronger and better connection with the younger generation as much it connects with the mature audience, who trust Tata AIG for its name. The campaign will focus on the fact that along with a trusted name, they have comprehensive products, great services, innovation, digitization, a strong network, a simplified process, and competitive pricing. The brand aims to spread awareness about its health and motor insurance portfolio and eliminate customer pain points by providing a seamless experience on every transaction.
Tata AIG aims to bring the focus on the extra mile that the brand goes to live up to the standards and expectations of its customers and serve them better.
The campaign revolves around how, in an industry where the consumers are always wary of the various terms & conditions attached, Tata AIG focuses on transparent dealings with its customers&offering exceptional services to the customers at the right time.
The campaign features Ranbir Kapoor, who surprises the audience with his never-seen-before character. His performance as a gorgeous lady in the motor film is sure to be remembered. In this campaign, Ranbir Kapoor has leveraged both his legacy and talent trait of getting into the skin of the character and delivering the brand message: ‘Trusted Naam, Fantastic Kaam.’
The film brings alive the ‘naam and kaam’ philosophy by exploring the dynamism between the superstar and a young celebrity manager who can’t wrap his head around his sir’s extreme efforts. Seeing Ranbir in a never-seen-before avatar is sure to catch everyone’s eyes. Big thanks to director Abhijit Sudhakar for bringing these amazing and entertaining situations to life. It has been conceptualized by What’s Your Problem, a Wondrlab company.
About Tata AIG General Insurance Co. Limited
Tata AIG General Insurance Company Limited is a joint venture company between Tata Group and American International Group (AIG). Tata AIG General Insurance Company Limited celebrates 20 years of service this year (2021) since it commenced operations in India on January 22, 2001. The Company has strongly emerged as one of the preferred private general insurance companies in India with several pioneering firsts to its credit. Driven by a mission to create better tomorrows for customers by delivering trustworthy and innovative insurance products, Tata AIG’s broad portfolio of protection covers for businesses and individuals, are backed by years of professional expertise in product offerings, service capabilities, and seamless claims process management.
With 200 offices spread across the country, Tata AIG General Insurance Company Limited has a robust multi-channel distribution network of 45000 plus licensed agents including POSP, 450+ licensed brokers, and bancassurance partners; a workforce of 6500+ employees, including 750+ full-time claim experts, spread over 150 locations, tie-grown ups with 5000+ workshops and 7300+ network hospitals and worldwide network of claim servicing partners and a dedicated customer service & operations team, consistently delivering superior service experiences, powered by the latest innovations in technology.
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