Expanding Presence in Ahmedabad
The Body Shop, the internationally renowned ethical beauty brand, continues its expansion in Ahmedabad with the opening of its second store, which marks the city’s first Activist Workshop store.
Activist Workshop Store Debut
The new Activist Workshop store, located at 1st Floor, Phoenix Palladium Mall, SG Highway, Ahmedabad, offers customers an immersive and purpose-driven shopping experience. The store features a range of The Body Shop’s makeup, skincare, and body care products, including the popular ‘English Rose’ range of moisturizers and perfumes, multi-shade concealer and foundation, hemp serum, and Vitamin C range, among others. In addition to individual products, the store also offers gift baskets and product sets, perfect for those looking to share the joy of sustainable beauty.
A Commitment to Positive Change
Harmeet Singh, VP of Marketing, Product & Digital, The Body Shop Asia South, expressed the brand’s excitement about the first Activist Workshop store in Ahmedabad. Singh emphasized that every product sold by The Body Shop represents more than just skincare or beauty care; it signifies a commitment to cruelty-free practices, sustainable sourcing, and fair trade. With every purchase, customers become changemakers, contributing to the collective effort of creating a more compassionate and sustainable world.
The Ethical Beauty Ecosystem and A Unique Shopping Experience
Empowering Consumers
The new Activist Workshop store exemplifies The Body Shop’s long-standing commitment to social activism. Customers can participate in a variety of interactive workshops that empower them to drive positive change. Skill-sharing sessions and information about sustainable sourcing practices allow visitors to understand the impact their purchases can have on the environment and local communities.
A Holistic Approach to Sustainability
The Body Shop places sustainability at the core of its brand identity, adopting the RRR (Return, Recycle, Repeat) concept to minimize waste generation. The Activist Workshop store offers an easy recycling system for packaging from personal care products such as tubs, tubes, bottles, and pots. Through local partnerships, these containers are repurposed, making a positive environmental impact and encouraging responsible consumer behaviour.
Creating a Green Shopping Environment
Remaining true to its ethical and eco-friendly ethos, The Body Shop adorns the Activist Workshop store with sustainable fixtures made from reclaimed wood and recycled plastics. The store’s worktop surfaces are crafted from 100% recycled materials, diverting waste from landfills and oceans.
The Ahmedabad store houses an activism hub, inviting customers to engage with The Body Shop’s activism and join campaigns for social causes such as gender equality, sustainability, and animal testing bans. Expert guidance is available to encourage customers in their journey to create a cleaner and fairer world.
Customer-Focused Beauty Solutions
The Body Shop’s bestsellers, including Tea Tree, Aloe Vera, Hemp, British Rose, and Edelweiss, are formulated with potent ingredients sourced through the brand’s Community Fair Trade program. Knowledgeable staff offer on-hand demonstrations to help customers understand their skin and hair needs better.
The store features a dedicated gifting station, allowing customers to create personalized self-care gifts for their loved ones. Adding stickers, ribbons, and recyclable paper makes these gifts even more special, aligning with The Body Shop’s commitment to sustainability.
Elevating the Shopping Experience
In addition to offering expert advice and personalized makeovers, The Body Shop’s Ahmedabad store features experiential demonstrations, making the shopping experience memorable and educational.
As The Body Shop’s first Activist Workshop store in Ahmedabad, this space not only celebrates ethical beauty products but also fosters a community of conscious consumers determined to make a positive impact on the planet and society.
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