World Book Day at AMA: A Gentle Wake-up Call for Readers
Newz Daddy Educational Updates
Synopsis in Bullet Points:
Event: Ahmedabad Management Association (AMA) hosted a session for World Book and Copyright Day.
Speaker: Reeta Ramamurthy Gupta, India’s first Reading Coach and author.
Topic: Importance of reading as a powerful tool for human progress.
Book Highlighted: Win the Battle of Your Mind in the Age of Social Media: Scroll Less, Read More.
Focus: Balancing social media use with mindful reading for better mental health.
Attendees: Over 100 participants engaged in the session.
Session Chair: Communication Consultant Shailesh Goyal.
Support: Event supported by PRSI (Public Relations Society of India), Ahmedabad Chapter.
Key Message: Reading helps shape humanity and is essential in the digital age.
Format: Interactive discussion, practical strategies, and audience Q&A.
In a time when smartphones often grab more attention than books, the Ahmedabad Management Association (AMA) decided to do something truly meaningful on World Book and Copyright Day. They hosted a powerful and thoughtful session with author and India’s first Reading Coach, Reeta Ramamurthy Gupta. Her session focused on why reading is not just a habit, but a major step in humanity’s growth.
More than 100 people joined the event, proving that the love for books still lives strong in many hearts. From curious readers to passionate learners and professionals, the hall at AMA buzzed with thoughtful discussions and meaningful questions.
Reeta Gupta is known for her deep understanding of human behaviour and communication. At the event, she emphasized how reading and writing have played the most important roles in human development. “No other species has ever come close to creating a wheel, let alone a book,” she said with a smile, making the audience reflect on the uniqueness of human intelligence.
She introduced her latest book, Win the Battle of Your Mind in the Age of Social Media: Scroll Less, Read More, a title that couldn’t be more relevant. As screens compete for our attention and short videos dominate our free time, Reeta’s message was clear: reading is not outdated—it’s essential.
Throughout her talk, she shared practical strategies to help people reduce their screen time and focus more on reading. She spoke about how intentional reading can help improve memory, concentration, and even emotional balance. Her tips included setting aside dedicated reading time, choosing both fiction and non-fiction, and curating one’s digital diet.
The session was chaired by Mr. Shailesh Goyal, a well-known communication consultant, who steered the conversation warmly and engagingly. Together, they addressed questions from the audience about how books can impact our thoughts, whether digital tools are replacing the reading culture, and how one can make reading a daily habit again.
One interesting moment came when someone asked if fiction still matters in the world of AI and data. Reeta’s response was heartfelt: “Fiction develops empathy. When you read about someone’s journey, you step into their shoes. That’s something no machine can teach.”
The event was made possible with support from the PRSI (Public Relations Society of India), Ahmedabad Chapter. It also highlighted AMA’s commitment to not just business education but personal and cultural growth too.
In an age of reels and rapid scrolling, this session served as a gentle nudge to slow down and reconnect with books. Reeta’s approach, full of warmth and clarity, reminded everyone that reading is not only good for the brain, but for the soul too.
As the session came to a close, attendees left with renewed motivation to pick up a book, read with focus, and find joy beyond the screen.
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